Get Strong for Life™
MEET THE BRAND BEHIND THE GEAR
We’re more than a fitness brand—we’re here to change how strength training feels, functions, and fits into real life. On this page, you’ll see what sets our gear apart, how our training philosophy empowers every body, and why we’re trusted by those who train for more than just reps.
Empowering Strength for Every Body
why we do what we do
Our mission is to help everyone Get Strong for Life™ with innovative training tools that support a natural, holistic approach to fitness. We blend research-backed design with inclusive performance gear—so whether you're lifting for longevity, training for sport, or just getting started, you’ll find strength that fits your life, your goals, and your pace.
Approachable & Inclusive
We make premium gear for every body—beginners to pros. No intimidation, just smart tools built for real people.
Authentic Expertise
Our products are backed by science, tested by professionals, and trusted by those who train for life—not just for likes.
Scalable for Every Journey
Strength builds over time. Our gear evolves with you, empowering progress at your pace—one rep at a time.
Get Strong for Life™
About Hyperwear®
At Hyperwear, we believe strength is the foundation of a happy, healthy life — and that building it should be simple, accessible, and lifelong.
Founded in 2011, Hyperwear is a company driven by innovation and passion for movement. From our earliest days designing the original Hyper Vest® weighted vest to today’s cutting-edge functional fitness gear, every Hyperwear product is crafted to help you move better, live stronger, and feel your best at every age.
We design and patent innovative fitness equipment for real life — from SandBell® sandbag weights and Hyper Rope® weighted battle ropes to the Hyper Ruck® rucking backpack and Cool2Shape™ metabolic cooling vests. Whether you’re training for peak performance, fighting sarcopenia or osteoporosis, or just rucking your favorite trail with your dog, Hyperwear is built to go the distance with you.
We believe in getting outdoors, getting strong, and taking charge of your health. Our mission — Get Strong for Life™ — isn’t just a slogan. It’s a call to action. Strength isn’t about chasing numbers in the gym. It’s about carrying your groceries, lifting your grandkids, hiking one more mile, and living vibrantly — no matter your age.
Innovation You Can Feel
Our patented gear isn’t about gimmicks. It’s about real solutions for building muscle, improving bone density, boosting mental health, and supporting metabolic health. From flexible adjustable weight plates to PFAS-free weighted vests, every detail is engineered to deliver performance, comfort, and durability.
Sustainability and Responsibility
At Hyperwear, we’re committed to smart manufacturing. Many of our products are made in the USA using recycled materials, and we continuously look for ways to minimize our environmental footprint while maximizing product lifespan.
Join Us
We’re proud to be the strength behind thousands of athletes, military service members, first responders, outdoor enthusiasts, and everyday heroes who choose to live stronger lives.
Wherever you are on your journey — beginner to elite — we’re here to help you Get Strong for Life™.
Why Top Athletes Trust Hyperwear
what sets us apart
Innovative tools you won’t find anywhere else—built for better results.
Patented gear design
Trusted by pros, made for all—gear that meets you where you are.
Made for elite and everyday athletes
Performance without compromise, built with planet-friendly intention.
SUSTAINABLY-SOUCRED MATERIALS
Engineered for the long haul—durability you can depend on.
Built to Last, Backed by Warranty
They’ve Noticed. So Will You.
